As an unpartnered streamer, whatever you upload, your viewers will have to download as they do not have the option to change the quality (for Twitch at least).
The sweet spot for unpartnered is 2000kbps, 720p, 30fps. You could go higher but risk losing viewers as some may be constantly buffering. The highest you can stream at on Twitch is 3500kbps.
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