Well i`m not into programming stuff, i`m more the audio and pc/hardware guy, not everyone can understand the code behind all this stuff (working myself into scripts and nginx etc just because i need it, not because i`m really interested).
I expected some sort of collaboration between the development teams behind software like OBS, Xsplit and the teams providing the service and servers, names like Twitch, Hitbox, Cybergame/Goodgame (russian teams specially) and Youtube (just because a) they want to push streaming on youtube and b) because they are well known for pushing and adapting new stuff before other VOD/streaming platforms do it). And specially Twitch and Youtube have a shit ton of money and manpower to push a project like this and provide you guys with all the needed infrastructure so you can work on the code and get everything you need to test it on servers provided by other teams.
I know that my CPU is kinda overkill even for a streamer but i`m following the streaming community for a while now - mostly we had nerds here with good hardware and great connections who started all this stuff. x264 took a bit too long for my taste, it was ready and waiting, but became big after a couple of years - thats a long time in the modern age.
So i expected h265 to hit like a truck right now, pushing on all fronts and forcing the development (thats where people like me jump in to test it and give feedback, specially on rare and new hardware like DX12-ready OS&GPUs, DDR4 and powerful CPUs). Thats how i became a hardware enthusiast. And all of us just sitting here waiting for the software to push our rigs to the limit :-)
Since streaming is hard limited by bandwith, the encoder here is really important, any performance gain at the same bitrate is worth it. Specially in my case where i have this rig but i`m limited by 6mbit/s upload, so i have a personal interest in making my stream look great with maximum 4000kbps before i actually get fibre or VDSL or before twitch raises the bandwith limits.