The problem is QuickSync. As noted in the last thread about this, your CPU is very, very weak... the i3 series is the bargain/'economy' chip, and doesn't have the horsepower to really handle real-time encoding of video. QSV is a workaround option, but it provides poorer-quality encodes, as you've noticed; somewhere between Superfast and Ultrafast. The tradeoff being that it uses almost no CPU. This is actually better than most AVerMedia streams.
All of that said, 3000kbps for a 720p@30fps stream is ridiculous. You shouldn't need more than 1500 to get decent quality. 3K is enough for an ok-quality 1080 stream. The problem here is that your CPU is very, very, VERY weak... using QSV is a workaround to allow you to stream at that rate at all.
If you want quality, you will need to upgrade your hardware to at least an i5 (if not an i7 while you're already upgrading), so you can stop using QSV and switch to at least Veryfast without dropping frames all over the place as that i3 will.