In order for OBS to usefully implement AV1 encoding in the program there first needs to be either a software encoder that is capable of encoding AV1 in realtime with high enough quality to be usable, or hardware encoders and support for using them. No company out there is waiting for OBS to add support before they unlock the ability to ingest AV1. It is all about having a codec available first that is capable of realtime encoding and at a usable quality level on hardware that people are using.
From what I've seen, there is steady progress being made toward that happening in the near future by the various software video encoder projects out there but it does not really exist yet in a practial form usable for anyone. AMD, Intel, and NVIDIA's latest generation of GPUs all support AV1 decode but none of them support AV1 encode and there are to the best of my knowledge no publicly available hardware AV1 encoders yet in the mainstream consumer market. So essentially where things are right now is that realtime AV1 hardware or software video encoding is just not possible yet, but it is close.
There are rumours online and most tech people that cover this sort of stuff all believe that the next generation GPU hardware from all 3 major vendors AMD, Intel, and NVIDIA are likely to all have hardware AV1 encoder support. Given the time frame in which it is estimated that their next generation hardware is rumoured to be released this seems like a reasonable assumption to make. Intel is likely to release their video products sometime in the first half of 2022, and AMD and NVIDIA in the 2nd half of 2022 if rumours are to believed.
In addition in the same timeframe new CPUs are being released by both AMD and Intel which will push the limits of processing power that much further and contribute positively to the performance of software encoding of AV1 as well. I suspect the various AV1 software encoder projects themselves will continue to make performance improvements over the next year and a half as well.
Given all of this, I hypothesize that we will see either a software encoder or hardware encoder option materialize before the end of 2022 which is feasible and practical for use at least on high end CPUs, or worst case when the next generation of GPUs come out. Once such a practical option is publicly available and potentially worthwhile, someone is sure to be motivated even without prompting or prodding by users to investigate adding support for AV1 encode to OBS I'm sure. Even if there are still no live streaming services that support it on ingest, there will be people with high end hardware that would like to do local recordings in realtime if it is technically possible to do so, so there will be incentive for someone to do the work.
But to the best of my knowledge right now there is no encoder that is usable in realtime with usable results so there's neither no incentive for someone to work on it right now, and nobody going to be using it if they did. :) In all reality OBS will have support for it by the time it is usable anyway however, even without prompting by pitchforks. :)